The Rich Paul x New Balance 550 is a collaboration between the sports agent and the heritage footwear brand on the popular, retro basketball and lifestyle shoe. The Rich Paul co-designed New Balance 550 was released in December 2021 and features several vintage-inspired design elements, including a cream white perforated leather construction. The tongue tag features “Rich Paul” and “New Balance” co-branding in blue lettering. Contrasting dotted Team Navy leather appears on the collar and a navy “NB” logo is printed on the heel. The Rich Paul x New Balance 550 is the first-ever sneaker collaboration by the founder of Klutch Sports Group, the agency that represents several high-profile professional athletes.
